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Culture Pulse

Freuds has been shaping global culture for 40 years.
While many agencies today claim to be ‘culture-first’, at Freuds Group, culture is in our DNA.

We translate insights, connectivity and creativity into the moments and movements that matter.  
Freuds Culture Pulse Reports are designed to give brands, people, institutions and organisations the foresight to see what’s happening now and in the future across a breadth of categories and interest areas, uncovering the shifting signals you need to know to get ahead of the game.

These short, insightful reports combine Freuds data, research, insight, and behavioural foresight, taking you through the life-stages of trends and subcultures, to help you understand how best to navigate and leverage them for your brand.

Food & Drink

The new hype culture
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The Beautiful Game

Where fashion and football collide
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Gaming

Meeting young people where they are
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Going Solo

The rise of solo experiences
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Run Clubs

The fast track for community
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