Activia Gut Health Tracker

The Gut Health Tracker is a free tool that assesses the four modifiable pillars of gut health - diet, sleep patterns, stress levels and exercise habits.

Freuds recently helped Activia take the next step on the brand’s journey to educate consumers globally about gut health, with the launch of the Gut Health Tracker.

Developed in partnership with an expert dietician after insights revealed that most consumers want to improve their gut health, but don’t know how. It calculates an individual’s current gut health score and offers advice on improving this over time.

The first global market to roll out the Gut Health Tracker is Canada, with research revealing that 96% of Canadians have a gut health score below 50, with over half (56%) experiencing symptoms of gut upset such as bloating more than once a week.