Infinite Farm

A one-of-a-kind, farm-themed infinity room.

In collaboration with McCain UK, Freuds launched the McCain Infinite Farm. A one-of-a-kind, farm-themed infinity room bringing education on farming and regenerative agriculture to East London, built by Proud Robinson + Partners.  

With support from footballer, turned actor, turned farmer, Vinnie Jones, we chipped in by helping McCain showcase its commitment to regenerative agricultural practices.

Freuds and McCain UK took over Ely’s Yard, Truman Brewery in Shoreditch for a weekend to launch the McCain Infinite Farm. The installation was filled with hand-crafted paper potato plants, wild flowers and insects, with mirrored walls creating an incredible infinity room effect for members of the public to enjoy, with delicious McCain chips in hand.