Mountain of Youth

Revitalising the iconic ‘Live Young’ brand signature.

Freuds helped launch evian’s latest campaign, Mountain of Youth, which stars global brand ambassadors Emma Raducanu, Frances Tiafoe, Stan Wawrinka and Celine Boutier, who invite individuals of all ages to adopt a youthful and optimistic mindset, showing how healthy hydration can support physical and mental wellness.

Created by BETC Paris, the new Mountain of Youth campaign pays homage to evian’s unique heritage of the pristine French Alps, where the iconic brand's natural mineral water is sourced through more than 15 years of natural filtration through Alpine glacial rocks.

Crucially, the campaign inspires everyone to prioritise their physical and mental wellness, regardless of age, to make life feel more joyous.