The After Academy

The After Academy aims to show those who don’t become professional football players that there is an alternative route to success.

The Academy provides roles in the sport and creative industries that are open exclusively to former academy players. Jobs will be regularly added to the platform, with roles to be available from Liverpool FC, Red Bull, Adidas,Versus, Therabody, N3XT Sports, The PFA, Hugo Boss and Status. 

Freuds has been supporting Trent and his team in bringing The After Academy platform to life, working closely with the PFA and partners to develop a jobs board and business course, and devising a coordinated communications strategy to bring the issue of academy players back to the top of the national news agenda.

The After Academy platform will also provide access to further resources, with Trent funding a business course catered to former academy players and working with Google to equip players with valuable career skills such as networking, CV writing and interviews.

Freuds is proud to have worked with Trent and the PFA in building out this project, and is excited to see how it will create more opportunities for former academy players.