To inspire more people to take the first step towards growing their family through adoption.

You Can Adopt launches a new campaign to highlight the circle of support available to adopters and help find resilient parents for the children who typically wait the longest to be adopted.

The latest campaign for McCain UK, “TeaTime to Talk” with Girls Aloud star Kimberley Walsh, follows research that reveals communication within families has reduced since the cost-of-living crisis began.