evian Wimbledon
Continuing a 16-year collaboration, Evian proudly served as the Official Water of The Championships, Wimbledon.
Freuds supported evian in its long-standing sponsorship role. Our campaign aimed to boost global recognition of the brand’s sponsorship and highlight the brand’s new platform, The Mountain of Youth. This initiative also reignited their iconic Live Young signature, encouraging a youthful and optimistic mindset for all ages.
To kick off The Championships, evian’s global ambassador, US tennis sensation Frances Tiafoe, hosted an exclusive preview of the new Mountain of Youth VIP suite.
And evian, together with The All England Lawn Tennis Club, brought the first ever evian natural mineral water refill system to the grounds of this year’s Championships. Spectators at Wimbledon stayed hydrated through a unique refill system encouraging refill and reuse behaviour throughout the day. This exciting innovation follows the success of the first-of-its-kind refill system introduced for players last year as part of a joint initiative with Wimbledon to reduce plastic packaging waste during The Championships.
