On Air
Palais Brongniart saw the likes of Serena Williams and Sha’Carri Richardson decked out in the brand’s Olympic uniforms as they unveiled ambitious plans to celebrate and elevate the future of sport through their apparel innovation, ahead of the Olympics.
With the event being inspired by the Nike Air range, the Freuds team helped the sports giant use this moment to highlight the latest versions of their popular running shoes, the Pegasus 41 and Premium. Alongside the new footwear, the team also leveraged assets from the event, featuring a fashion show attended by Serena Williams and Travis Scott, to share with media.
Harnessing its exclusive Air technology, Nike has taken the cushioning which runners love from the Pegasus franchise and added its first sculpted visible Air Zoom unit to the latest editions of the shoe. With the Air Zoom unit and strategically-placed foam, the Pegasus Premium returns more energy to the runner than any other model in the Pegasus franchise to date. The latest Pegasus releases are joined by a collection of footwear which Nike athletes will wear on the track, court and pitch.
