The National Lottery's NYE Big Bash

Freuds Podium worked with The National Lottery to launch and media manage their New Year’s Eve Big Bash TV event, which aired for the second time from the OVO Arena, Wembley for an end of year party celebrating some of the most memorable moments of 2023.

The evening featured musical performances from the likes of Take That, Busted, Paloma Faith and Becky Hill, as well as recognising some of the cultural moments, key sporting highlights and worldwide events that impacted the UK last year.

Interviews were secured with hosts Alesha Dixon and Jason Manford ahead of the event, alongside some of the National Lottery’s Good Causes individuals that featured in the show to land key messaging.